responsive web design

With responsive web design, you’ll be able to connect with a larger and more engaged audience no matter where or how they choose to explore your site.

Most crucially, the absence of responsive web design can achieve the opposite, which is to say that it can repel clients who are looking for an engaging mobile experience from your website. According to studies, if your website is not user-friendly on mobile devices, you could end up losing as much as 90 percent of the customers who might have otherwise patronized your business.

That’s a significant number of clients, not to mention sales.

Let’s break down three of the most important advantages of using responsive web design.

1. Customers are more likely to find your website if it has a responsive web design.

A significant number of individuals use their mobile devices to visit Google—63 percent, to be exact. Websites that do not offer a responsive design will also receive a lower ranking from Google. Its mobile-first indexing can actually have an impact on how your website ranks and can cause it to be bumped down on search engine results pages (SERPs) in favour of websites that offer customers a mobile-friendly design. This is because mobile-first indexing gives preference to websites that are optimised for use on mobile devices.

Therefore, if the majority of your audience is searching on their smartphone (as the statistic in the previous sentence suggests), and your website does not contain a design that is responsive, then customers may not find your website at all.

2. Customers will spend more time on your website if it has a responsive web design.

Bounce rates on websites are approximately 40 percent higher on mobile devices (compared to only 27 percent for tablets). In addition, a web page that loads in five seconds or fewer is guaranteed to have a viewing session that is seventy percent longer.

Mobile consumers have come to demand rapid and high-quality online experiences, and Google has come to expect the same thing. These are expectations that may be met with a website design that is responsive.

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3. A favourable brand awareness and a consumer’s trust can be built with the help of responsive web design.

Last but not least, 57 percent of customers report that they are not inclined to promote a company that has a mobile website that is badly developed. According to the same survey, more than half of online buyers who are dissatisfied by a company’s online presence are likely to have negative thoughts about the company itself.

Customers who shop on your website will have a positive experience, will be more likely to suggest it to their friends, and will return to make additional purchases.

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